How to Align Your Life + Biz with Your Menstrual Cycle
- Emily Hopper

- Aug 27
- 4 min read

For generations, women in business have been told to operate like men: show up with the same energy every day, grind from 9–5, and push through no matter what. But if you’re a woman, I’m sure you’ve noticed… our bodies don’t work that way.
And when we try to force ourselves into a system built for someone else’s biology, we burn out, we feel chaotic, and we start to believe something is “wrong” with us.
Nothing is wrong with you. You are simply living in a different rhythm, and it’s a powerful one.
Men’s hormones reset every 24 hours. Women’s hormones move in a 28-day cycle.
That difference alone changes everything about how we live, work, and create. When we honor our cycle, we stop fighting against ourselves and start riding the wave.
And that’s when business starts to feel like flow instead of force.
The Rollercoaster vs. the Straight Line

Look at this chart. The men’s hormonal cycle is almost a flat line with small dips and rises—it resets every morning. They wake up with the same baseline energy and can usually perform consistently day after day.
Women’s hormonal cycle? It looks more like a rollercoaster, with dramatic peaks and valleys of energy, clarity, and creativity. Some days you feel unstoppable. Other days, you want to curl up and rest. That isn’t inconsistency, it’s biology.
The world we live in is structured around a linear 9–5 workday and fits neatly into a male hormonal rhythm. But for women, trying to operate the same way every day feels like swimming against the tide.
The magic happens when we learn to work with our cycle, not against it.
The Four Seasons of Your Cycle
Think of your menstrual cycle as four seasons. Each brings unique strengths, and each deserves a place in your calendar.
Menstrual Phase (Winter 🩸)
Days 1–5 (on average).
Your body is shedding and renewing. Energy is at its lowest.
Best for: rest, reflection, and visioning. This is your time to slow down, listen inward, and dream about what’s next.
Schedule: Block off “CEO reflection time.” Journal on what has been/hasn’t been working, meditate, or simply rest. Use this season for clarity and vision, not execution.
Follicular Phase (Spring 🌱 )
Roughly Days 6–12.
Energy is rising, creativity blossoms, new ideas come alive.
Best for: brainstorming, big-picture planning, starting new projects. Plant the seeds for what you’ll bring to life later.
Schedule: brainstorming sessions, content planning, or creative collaboration. Use your rising energy to map out what’s ahead.
Ovulation Phase (Summer ☀️ )
Roughly Days 13–17.
Peak energy, peak magnetism. You’re confident, social, and radiant.
Best for: visibility—sales calls, networking, recording videos, giving presentations, pitching big ideas. This is the time to be seen.
Schedule: Line up events where you can show the f*ck up! Host workshops, launch new offers, or pack your calendar with client calls. This is your “get it done” window.
Luteal Phase (Fall 🍂)
Roughly Days 18–28.
Energy dips, emotions surface, and focus turns inward.
Best for: editing, organizing, finishing projects, and system-building. Wrap things up and prepare for the cycle to reset.
Schedule: Shift into completion mode. Edit content, finalize contracts, prepare systems, and wrap up loose ends. Let your focus turn toward detail and order. (So you are ready to rest come Winter).
When you start scheduling tasks this way, you’ll notice a shift: instead of fighting your energy, you’ll align with it. Work becomes smoother, results come with less resistance, and burnout starts to fade.
What If You Can’t Control Your Schedule?
Not everyone has the freedom to build their calendar completely around their cycle.
Maybe you’re a mom, working a 9–5, or juggling responsibilities that demand you “show up” no matter what day it is.
Here’s the reframe: even if you can’t change the tasks on your plate, you can change the way you approach them.
In Winter, give yourself permission to do the bare essentials after work, reserve evenings for rest as much as possible, request childcare or help with kids, allow yourself to take a nap or bath when you can, move slower when doing tasks.
In Spring, add more creative activities or light social activities into your free time, try vision boarding, light networking events, joining the work happy hour, or spending time doing creative activities with your kids after work.
In Summer, maximize your magnetism. If you’re pitching a big idea or asking for a raise, aim for this window. Max out your social schedule, show up boldly and brightly wherever you are, leverage your confidence at work, and do the activities your kids have been begging you to say “yes” to.
In Fall, lean into grounding practices. Do afterwork exercises like yoga or a walk. Allow yourself to begin slowing down, even if it means you let go of “trying to do it all right now” and do only what needs to be done. Choose restorative activities over depleting ones wherever you can.
The key is perspective: you don’t have to resist what your body is asking for. Instead, let it guide how you spend your energy, even in small ways. Small shifts in your daily choices can create massive energy in your overall monthly cycle.
Your Cycle Is Your Superpower
We’ve been conditioned to dread our cycles, we have been taught to hate our bodies during PMS. It’s been normalized to complain excessively during the bleed. We are judged for the chaos.
The only way to change this narrative is to embrace your cycle as your superpower and showup differently.
Your cycle isn’t a weakness, it’s your roadmap to living a regulated, balanced, and healthy life.
Imagine what would happen if more women stopped fighting their cycles and started flowing with them. Instead of trying to keep up with a system built for a 24-hour male rhythm, we’d redefine productivity on our own terms.
Your menstrual cycle and how you manage it affects your business, your leadership, and your power to create. It’s time to stop resisting and start riding the wave.
Because when you do, business stops being a grind, and starts becoming a cycle of creation.



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